Privacy Policy

1. Introduction and Data Controller

Our customers' privacy is an absolute priority. This privacy policy explains how we collect, use and share your personal data when you visit or make a purchase on our website marova-shop.com.

The controller of the personal data collected on this website is HypeScaling LTD, operator of marova-shop.com:

• Address: 9 Bourne Road, Bexley, England DA5 1LW
• Email: contact@marova-shop.com
• Company registration number: 17117457

For any question relating to the processing of your data, you can contact HypeScaling LTD directly at the email address above.

2. Personal Data We Collect

When you visit marova-shop.com, we automatically collect certain information about your device, including:

• your web browser,
• your IP address,
• your time zone,
• and certain cookies installed on your device.

As you browse our website, we also collect:

• the web pages or products you have viewed,
• the websites or search terms that referred you to our site,
• how you interact with the site.

This data is collected via cookies and other similar tracking technologies.

3. Use of Your Personal Data

The personal data collected is used to:

• process your orders (payment, shipping, invoicing, confirmation),
• communicate with you,
• improve and optimise our website and services,
• provide you with tailored information or offers about our products and services.

4. Sharing Your Personal Data

We share your personal data only with:

• Shopify International Ltd / Shopify Inc., which hosts our online store and processes payments and analytics on our behalf,
• our fulfilment and logistics partners (order preparation, delivery, returns), to the extent needed to deliver or return your order,
• our payment providers (Shopify Payments, Klarna, Shop Pay), which process your payment data directly,
• Pinterest, when the Pinterest tag is loaded (see section 7).

Your data may also be shared where required by law (legal obligations, court proceedings, etc.).

5. Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the right to:

• access the personal data we hold about you,
• request its correction or updating,
• request its erasure,
• restrict or object to its processing,
• receive your data in a portable format,
• withdraw your consent at any time, where processing is based on consent.

To exercise these rights, you can contact us via our contact page or by email at contact@marova-shop.com.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority, at ico.org.uk.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes for which it was collected:

• Order and billing data: 6 years (statutory accounting and tax retention obligation);
• Customer account and contact data (customer relationship management): 3 years from your last purchase or contact;
• Browsing data and cookies: up to 12 months from your last visit.

At the end of these periods, your data is deleted or anonymised. You may request the deletion of your data at any time, subject to the legal retention obligations incumbent upon us.

7. Cookies and Consent

We use the following categories of cookies and similar technologies:

• Strictly necessary (no consent required): Shopify cookies needed to run the store — session (_shopify_s, _shopify_y), cart and currency (cart, cart_currency, localization), checkout and security cookies. Lifetime: from the session up to 12 months.
• Analytics (consent required): Shopify's built-in store analytics, used to measure visits and sales. No third-party analytics tool (such as Google Analytics) is currently installed.
• Marketing (consent required): the Pinterest tag (_pin_unauth), used to measure the performance of our Pinterest advertising. Lifetime: up to 12 months.

When you first visit marova-shop.com from the United Kingdom, a cookie banner lets you accept, decline or manage analytics and marketing cookies. Analytics and marketing tags are not loaded until you accept. You can change your choice at any time via the "Cookie preferences" link in the footer or by clearing your browser cookies.

8. Changes

We reserve the right to amend this privacy policy at any time to reflect legal or organisational changes. Any update will be published on this page.

9. Contact

For any question, access request or complaint regarding this privacy policy, you can contact us at: contact@marova-shop.com